PSE was present at the APAN congress “Better Marketing”

PSE was present at the APAN Congress “Better Marketing”, 2023 edition, making known the PSE_Outdoor Panel, the official study, certified by CAEM, to measure the audience of outdoor advertising in our market.

We are pleased to note that Portugal now has one of the most advanced studies in the world to measure Outdoor, being the only one in the world to produce information every week. This is possible by using a panel with 3000 participants, representative of the population aged 15 and over. The sample in question authorizes the installation of a PSE APP that monitors your geographic position with GPS precision 24 hours a day.

Today, in Portugal and in the rest of the world, there is a growth in advertising investment abroad, motivated by the unique advantage of producing high coverage and offering an intense and comprehensive impact for advertising campaigns. This greater demand for Outdoor is also a consequence of the present phenomenon of the great (and growing) fragmentation of attention and audience, which particularly affects the digital medium and television.

Outdoor advertising is today the last truly mass, transversal and comprehensive medium. It is therefore essential to measure your audience accurately, in order to be able to plan effective, sustained and qualified means.

The PSE stand at APAN demonstrated  not only the applied methodology, but also the most recent information on the OOH audience.