On October 23, 2019, the event “Transform By Analytics” organized by PSE took place at Centro Cultural de Belém, with the central theme of Business Transformation.

In an informal and relaxed environment, we organized this meeting to witness how analysis and data can be the driving force for the transformation of companies.

What were the best practices for an analytical company, examples of companies that are in a process of transformation through data, and new insights from PSE in the digital world, were some of the topics presented.


In the first part of the morning there was a presentation of PSE projects with customers:

  • Riopele, represented by the administrator, Bernardino Carneiro;
  • Philip Morris International, represented by João Mesquita Dias – Commercial Intelligence Manager.

In the second part of the morning, results from the Netbehavior Study were presented and later discussed in a panel moderated by the Professor and director of the ISCTE Marketing Management Degree, Hélia Gonçalves Pereira.

The guests present at the panel have their companies represented in the Netbehavior Study:

Manuel Simões de Almeida – CMO Rádio Comercial;
Paulo Pinto – CEO of La Redoute;
Sérgio Leal – Marketing and Communication Director at McDonald’s Portugal.